The realm of digital marketing is experiencing a seismic shift as Amazon’s advertising prowess

Amazon ads equals a minus for Google, Meta digital marketing reign
Digital advertisers in India shifting up to 20% of their budget from duopoly to ecommerce major; experts see trend continuing

The realm of digital marketing is experiencing a seismic shift as Amazon’s advertising prowess emerges as a potential contender to challenge Google’s long-standing dominance. Simultaneously, the ascendancy of Meta (formerly known as Facebook) in the digital marketing space is reshaping the strategies of businesses worldwide.

Amazon’s relentless growth in the e-commerce sector has naturally extended to the realm of digital advertising. The retail giant’s ad platform, supported by its vast consumer data and expansive product range, has now positioned itself as an attractive alternative for marketers looking to diversify their advertising campaigns. Amazon’s unique access to consumer shopping habits and preferences enables advertisers to target audiences more effectively, creating a dynamic that directly challenges Google’s long-held stronghold.